Alessandro Tarricone & Gianluca Tordi: More Data, More Health
Bringing Biomedical Engineering, Fitness, Rehabilitation and Technology Together to Shape the Future of Preventive Wellness.
Fitness has become easier to access, yet understanding whether a training programme is genuinely improving someone’s health remains a challenge. Many professionals still depend on separate tools, lengthy assessments and observations that offer only part of the picture. For people training at home, limited space and time create further barriers to consistency.
Alessandro Tarricone and Gianluca Tordi approached this gap from different professional backgrounds, but arrived at a shared ambition: make health and physical performance easier to measure, understand and improve. Their meeting at a startup event in Rome brought together Alessandro’s entrepreneurial vision and Gianluca’s serial entrepreneur international experience in biomedical engineering and medical innovation.
That conversation became the starting point for VOREVO and EVOLVA, two connected businesses bringing assessment, training and technology closer together. Their work raises an important question for the fitness industry: what could change if people had clearer evidence of their progress and better ways to act on it?
A Meeting of Two Different Journeys
The idea behind VOREVO and EVOLVA grew from two professional journeys that eventually met at the right moment. Alessandro, Founder and CEO of both businesses, had spent years exploring how technology could improve the way people train and care for their health. Gianluca Serial entrepreneur in Medical Device Field brought strategic guidance and innovation perspective, drawing on his experience in biomedical engineering, medical innovation and product development.
Their paths crossed almost by chance at a startup event in Rome. Through his scouting activities, Gianluca had identified an innovative piece of fitness equipment that he was considering importing. What caught his attention was its similarity to a machine Alessandro had already begun envisioning and developing in a garage with a team of engineers.
Alessandro had a clear idea of the product, the problem it would address and the commercial strategy required to bring it to market. Their conversation opened the possibility of combining their respective expertise and pursuing a larger ambition together.
The partnership eventually developed into two complementary businesses. VOREVO primarily serves the B2B market, giving fitness and wellness professionals an ecosystem of tools to assess individuals, guide training and support recovery through objective data. EVOLVA takes the same philosophy into people’s homes, offering all-in-one training solutions that bring together technologies such as artificial intelligence and the Internet of Things (IoT).
Both businesses address a familiar difficulty faced by professionals and individuals: limited time and space. Their aim is to make physical activity more accessible, efficient and measurable.
The idea is summed up in their shared payoff, MORE DATA, MORE HEALTH.
Alessandro Tarricone: Recognising a Gap in the Fitness Experience
While Gianluca’s professional path developed through biomedical engineering and medical innovation, Alessandro’s journey brought together elite-athlete rehabilitation, fitness management, clinical experience and entrepreneurship.
Around ten years ago, he began recognising a problem in the way physical condition was assessed. Understanding a person’s physical and biomechanical condition required considerable time and several separate tools. For professionals working with multiple clients, this could make assessments lengthy and difficult to integrate into everyday training.
He began imagining a compact, integrated and accessible solution that could help professionals measure progress and personalise training programmes. The idea eventually became VOREVO, designed for fitness and wellness professionals, and EVOLVA, developed primarily for people who prefer training at home.
Both businesses were built around the same objective: making technology a practical aid to better health, improved performance and consistency in physical activity.
Lessons from Elite Rehabilitation
Working with professional athletes gave Alessandro a close understanding of the relationship between physical performance, injury recovery and teamwork. Coaches, physiotherapists, doctors and other specialists each bring different knowledge to an athlete’s rehabilitation, but their efforts become more effective when they work towards shared goals and use common information.
He sees considerable value in bringing this approach into everyday fitness. People who train at a gym or at home also need ways to understand their progress, recognise their limitations and make informed decisions about their exercise routines.
A comprehensive view of each individual, supported by collaboration between professionals, can help create more effective training programmes. Access to useful assessment tools and shared data can also help people train with greater awareness and manage setbacks more carefully.
For Alessandro, this level of attention should be available to everyday fitness enthusiasts, rather than remaining exclusive to professional athletes.
Technology Which Answers a Real Need
The development of VOREVO and EVOLVA came from three needs identified by both Alessandro and Gianluca: more objective measurements, faster assessments and solutions that could serve people with different requirements and levels of experience.
Their response combines technology, artificial intelligence and design, bringing several functions together in products intended to remain practical and easy to use.
Alessandro also places importance on appearance. Fitness equipment should be functional, but its design should make it appealing to use and suitable for the environments in which people train. A new feature, however advanced, has little value if it fails to address a genuine need.
This difference guides the development of both businesses. VOREVO provides tools for professionals, while EVOLVA brings a connected training experience into the home.
Keeping the Human Relationship at the Centre
Fitness technology can collect extensive information about movement, body composition and training progress. Yet the usefulness of this information depends on how professionals interpret and apply it.
Alessandro sees technology as a way to strengthen the work of personal trainers and wellness practitioners. Fast and intuitive assessment tools can help them understand an individual’s starting point, follow changes and adjust training programmes as required.
Data becomes valuable when a professional who understands the individual can turn it into practical guidance. Seeing measurable progress can also strengthen confidence and motivation, giving clients a clearer understanding of their efforts.
The relationship between a trainer and a client remains central to the experience. Technology should make that relationship more informed, effective and personal, while leaving professional judgement firmly in human hands.
Artificial intelligence can process information, identify patterns and support consistent assessments, but it cannot replace a professional’s experience and judgement. Its role is to assist decision-making, while results are interpreted responsibly. Alessandro also draws a clear distinction between fitness and wellness support and medical diagnosis, which requires qualified healthcare professionals.
This distinction becomes increasingly important as AI enters training recommendations, performance tracking and exercise personalisation. The industry must establish clear responsibilities, protect users and recognise when specialist medical guidance is required.
Making Fitness Businesses More Effective
For gym owners and independent trainers, introducing new equipment involves several practical considerations. Space, staffing, investment costs and client retention all influence purchasing decisions.
VOREVO’s integrated devices bring several functions together in compact systems, helping facilities make better use of their available space and carry out assessments more efficiently. Professionals can offer distinctive services, monitor clients more consistently and communicate results in a clearer way.
A more personalised experience can also support customer loyalty, improve conversion rates and create additional revenue opportunities. The intention is to help fitness businesses improve the service they provide throughout a client’s journey, rather than simply add another machine to the facility.
Alessandro’s experience across rehabilitation centres, high-end hotels and gyms with innovative business models has shown him that each environment has its own requirements. However, the individual must remain at the centre of the service.
Technology is most useful when it fits naturally into the experience and helps people understand their physical condition. A methodical, data-driven approach to fitness should be accessible to a wider group of people, allowing them to care for their health with greater awareness and consistency.
This also calls for careful investment decisions. Gym owners and professionals need to consider how a system will improve their services, fit their space and support their clients before committing to new equipment.
Gianluca Tordi: Finding Purpose at the Meeting Point of Medicine and Technology
Gianluca’s interest in medicine and technology began in childhood. Fascinated by both subjects, he eventually pursued biomedical engineering, a field that allowed him to explore the relationship between biological systems and technological innovation.
The human body presented questions that continued to interest him throughout his career. Biological systems are extraordinarily complex, and engineering offers ways to support the body when its functions are impaired while helping people improve their capabilities. One particular concern became central to his work: the distance between a promising medical innovation and a practical solution that reaches the people who need it.
He became interested in how engineering could help close that gap, turning research and technical possibilities into improvements that make a tangible difference to patients.
Learning to Turn Ideas into Reliable Products
His professional experience took him across Switzerland, Italy, the United Kingdom, the Netherlands, Sweden and Austria, where he worked with both emerging start-ups and established multinational companies. These different working environments gave him a broad understanding of what it takes to develop a medical technology from an early idea into a dependable product.
Start-ups offered agility and creativity, while larger organisations brought established practices in quality, risk management and manufacturing. He also learnt that product development and manufacturing cannot be treated as separate activities, particularly when both processes are being built at the same time.
Design, manufacturing, quality and regulatory teams need to work closely from the beginning. Their decisions influence one another, and early cooperation helps identify problems before they become expensive setbacks. It also allows a product to be manufactured consistently, safely and at scale.
For Gianluca, some of the greatest difficulties in medical-device development arise when teams make design decisions before fully understanding clinical needs, regulatory expectations and manufacturing limitations. A product may appear technically promising, yet later encounter difficulties involving safety, usability or production.
His approach is to establish clear requirements, introduce risk management early and bring clinical, engineering, manufacturing, quality and regulatory professionals into the process. These steps help protect the original idea while giving the development team a practical route towards a reliable product.
Making Quality Part of Innovation
With experience across research and development, quality management, regulatory affairs and process validation, Gianluca approaches these disciplines as connected parts of engineering rather than separate stages to be completed towards the end.
Clinical needs, design requirements, regulatory expectations and manufacturing capabilities must inform one another from the first concept. Early testing, risk management and validation planning become part of everyday decisions, helping teams understand what a product must achieve and how its performance can be demonstrated.
His work has also covered a wide range of technologies, including implantable sensors, 3D medical devices and e-health platforms. These experiences have reinforced one important lesson: technical sophistication alone does not make a product valuable.
The starting point must be the clinical problem. Engineers need to understand the needs of patients and healthcare professionals, compare possible solutions and consider performance, safety, usability and practicality. Close collaboration with clinicians and patients helps teams question their assumptions and assess whether a proposed device can deliver a meaningful improvement in care.
This way of thinking also informs his work in digital wellness. As connected equipment, body-analysis systems and monitoring tools become more common, the quality of the information they collect matters just as much as the technology itself.
Gianluca expects wearables to become a natural part of everyday life, with continuous monitoring of vital signs and, eventually, a wider range of biochemical markers. Such developments could help identify changes in health earlier, support personalised prevention and encourage timely intervention. The longer-term possibility includes reducing the risk of chronic disease, extending the number of years people live in good health and improving quality of life.
Biomedical engineering has an important responsibility in this process: ensuring that measurements are accurate, meaningful and interpreted responsibly.
Advice for Young Medical Technology Companies
For start-ups entering medical technology or digital wellness, quality systems and regulatory planning can appear difficult to manage, especially when financial and human resources are limited. Gianluca recommends beginning early while keeping the approach proportionate to the product and its stage of development.
Companies should first clarify the intended use of their product, identify its target users and establish whether it falls within medical-device regulations. They can then build a lean quality system around essential activities such as design and development, risk management, supplier control and documentation.
Rather than treating these processes as additional administrative work, young companies can use them to guide daily engineering decisions and expand their systems as the business grows. Seeking specialist advice at important development milestones can also help prevent expensive errors without taking attention away from innovation.
As Co-Founder of VOREVO, Gianluca brings this technical understanding into the development of digital training equipment and professional assessment systems. Alongside EVOLVA, the businesses are working towards an integrated ecosystem that connects physical assessment, personalised exercise and ongoing monitoring.
The intended outcome is practical: sustained improvements in strength, mobility, physical performance and exercise safety, with measurable benefits for people’s health and quality of life.
Preparing for an AI-Driven Fitness Industry
Over the next five years, Alessandro expects intelligent equipment, connected systems and AI-powered tools to become increasingly common, including in smaller fitness facilities and private homes.
This change could bring fitness, rehabilitation and preventive wellness closer together. Assessment systems may become more accessible, connected equipment may provide more consistent feedback, and artificial intelligence may help professionals personalise training with greater efficiency.
For businesses preparing for this shift, he recommends adopting technologies that improve services and personalise the customer experience while preserving the identity of the facility. Technology should support what makes a business distinctive, rather than dictate the entire experience.
His outlook is closely connected to the purpose behind VOREVO and EVOLVA: bringing useful innovation to both professionals and people who train at home.
One line from Apple’s Think Different campaign captures the attitude that continues to guide him: “The people who are crazy enough to think they can change the world are the ones who do.”