Signature is the most defining characteristic of a learned mind that is the very essence of the bearer’s life, times, and wisdom. For many home-dwellers, their abode is more than a landmark, it is the sign, a signature of their particular lifestyle. Closest to their heart, they envision their future in the marking of their signature home.
According to Dr Satinder Malhotra, world-renowned Interior Designer and Vastu Shastra Expert, the concept of a “signature” transcends the mere act of inscribing one’s name; it embodies the very essence of an individual, reflecting their accumulated knowledge, experiences, and wisdom. A learned mind, honed through years of study and reflection, manifests its unique character through its “signature” – a distillation of its core values, beliefs, and perspectives. This signature becomes a defining characteristic, a testament to the life lived and the times that shaped it. It is a tangible representation of the individual’s intellectual and emotional journey.
For many, this concept of a signature extends beyond the realm of personal identity to encompass the space they call home. An abode, a dwelling, is not simply a physical structure; it is a canvas upon which individuals paint their lives, their aspirations, and their sense of self. It becomes a “signature home,” a reflection of their unique lifestyle, preferences, and values.
This signature home is more than just a landmark on a map; it is a deeply personal space imbued with emotional significance. It is the repository of cherished memories, the sanctuary where one seeks solace and rejuvenation, and the stage upon which the drama of daily life unfolds. The architecture, the interior design, and the carefully curated furnishings – all contribute to the creation of a personalized environment that resonates with the homeowner’s soul.
The notion of a signature home also speaks to the powerful connection between one’s present and future. It is within these walls that individuals envision their dreams taking shape and their aspirations coming to fruition. The home becomes a symbol of hope, a tangible representation of the future they are building. The act of creating a signature home is, therefore, an act of self-expression, a declaration of identity, and a testament to the enduring human desire to create a space that reflects one’s innermost self.
The emotional connection to a signature home is profound. It is the place where families gather, where friendships are forged, and where life’s milestones are celebrated. It is the backdrop to countless everyday moments, both mundane and extraordinary, that collectively contribute to the tapestry of life. The home becomes a living, breathing entity, evolving alongside its inhabitants, reflecting their changing needs and aspirations.
Moreover, in a world that often feels transient and impersonal, a signature home provides a sense of stability and belonging. It is a sanctuary in a chaotic world, a place where one can truly be oneself. It is a testament to the human desire to create a lasting legacy, a space that will endure beyond one’s lifetime.
Led by such a visionary Founder, Dr Satinder, My Signature Store is her distinguished firm specializing in crafting those signature homes adorned with interior design, architecture, and Vastu Shastra. A name synonymous with excellence, creativity, and a profound understanding of spatial aesthetics, the company has been a pioneering force in the interior design industry.
My Signature Store’s impeccable reputation, coupled with its ability to blend the artistry of design with practical solutions, has enabled the company to stand out in a competitive global market.
In an exclusive interview with Home ‘n Décor, Dr Satinder spoke about her journey, vision, mission, challenges, future vision, and accolades.
Ma’am, could you please share a bit about your journey as an interior designer? What sparked your interest?
In 2020, I launched My Signature Store, a platform designed to cater to the growing demand for high-quality interior products, further establishing me as a trendsetter in the industry. This initiative reflects my forward-thinking approach and my commitment to providing clients with high-quality and innovative solutions for their design needs.
My Signature Store boasts a wide portfolio of projects, ranging from high-end residential spaces to corporate offices and hospitality designs. The company’s hallmark is its ability to transform any space into a sanctuary of elegance, functionality, and harmony. Under my leadership, the company has established itself as a trusted name in the industry, known for its impeccable craftsmanship, client-centric approach, and unwavering commitment to design excellence.
Interior design and architecture are fascinating because they shape how we experience the world. The way a space is designed can influence mood, productivity, and even well-being. I love the blend of creativity and functionality—how a well-designed room isn’t just beautiful but also serves a purpose. Plus, the history and cultural influences behind architecture are endlessly inspiring!
What is your signature design aesthetic? How do you approach the challenge of creating spaces that are both functional and aesthetically pleasing?
My design aesthetic revolves around creating spaces that are both harmonious and adaptable. I believe in a balance between modern functionality and timeless beauty. I love blending natural materials with clean lines, integrating elements like wood, stone, and light to bring warmth and character to a space.
When designing a space, I prioritize functionality first, ensuring it meets the needs of its users. Then, I layer in aesthetic elements that complement the function—whether through colour palettes, textures, or lighting. I focus on creating an atmosphere that enhances the experience of the space while remaining practical. Each detail is intentional, with an emphasis on simplicity and thoughtful design that doesn’t overwhelm but rather creates a sense of flow and ease.
How do you build strong relationships with your clients and understand their unique needs and preferences?
Building strong relationships with clients and understanding their unique needs and preferences involves several key strategies:
Active Listening and Communication: Regularly engage in open, two-way communication. Listen attentively to their concerns, ask clarifying questions, and provide thoughtful feedback.
Personalization and Customization: Tailor your services or products to meet the specific needs of each client. This shows that you understand and value their unique preferences.
Consistency and Reliability: Consistently deliver on promises and maintain a high standard of service. This builds trust and credibility.
Proactive Problem-Solving: Anticipate potential challenges and address them before they become issues. Clients appreciate partners who are proactive rather than reactive.
Building Rapport and Trust: Establish a genuine connection by being transparent, honest, and respectful. Show empathy and be approachable.
Regular Check-ins and Feedback: Schedule regular check-ins to understand how they’re feeling about your services and gather feedback for continuous improvement.
Adding Value: Go beyond basic expectations by offering insights, industry updates, or personalized recommendations relevant to their business or needs.
Adaptability and Flexibility: Be open to adjusting your approach as the client’s needs evolve.
What are your primary sources of inspiration? How do you stay updated on the latest design trends?
My primary sources of inspiration come from a mix of creative mediums, industry leaders, and continuous learning. Here’s how I stay inspired and updated on the latest design trends:
Design Communities and Platforms: I explore platforms like Behance, Dribble, and Awwwards to see innovative designs and creative projects from designers worldwide.
Social Media and Influencers: I follow influential designers, agencies, and trendsetters on Instagram, Pinterest, and LinkedIn to keep an eye on emerging styles and techniques.
Industry Blogs and Publications: Websites like Smashing Magazine, Design Milk, and Creative Bloq provide insights on design trends, best practices, and case studies.
Learning and Development: I regularly engage in online courses, webinars, and workshops to learn about new tools, technologies, and methodologies.
Observation and Daily Life: I draw inspiration from everyday experiences—nature, architecture, culture, and even interactions. Real-world observations often spark unique ideas.
Networking and Collaboration: Engaging with other designers and participating in design communities or conferences helps in exchanging ideas and gaining fresh perspectives.
Experimentation and Practice: Continuously experimenting with new styles, tools, and techniques keeps creativity flowing and prevents stagnation.
Your firm is considered one of the distinguished interior design companies in India. Kindly brief us about its USPs and guiding philosophy.
Unique Selling Propositions (USPs):
Bespoke Designs: Tailored interiors that reflect the client’s personality and lifestyle, ensuring every project is unique.
Sustainability Focus: Use of eco-friendly materials and practices to promote sustainable living.
A blend of Tradition and Modernity: Combining Indian cultural aesthetics with contemporary designs for a timeless appeal.
End-to-End Solutions: Comprehensive services from conceptualization to execution, including space planning, furniture design, and decor selection.
High-Quality Craftsmanship: Collaboration with skilled artisans to ensure superior finish and durability.
Guiding Philosophy:
Client-Centric Approach: Prioritizing client needs and visions to create functional and aesthetically pleasing spaces.
Innovation and Creativity: Constantly evolving with global design trends while maintaining a unique identity.
Attention to Detail: Meticulous attention to every aspect of design, from colour schemes to material selection.
Integrity and Transparency: Honest communication and clear pricing to build long-lasting client relationships.
How do you define your leadership style? How do you contribute to the growth and development of the interior design industry?
I define my leadership style as collaborative and empowering. I believe in fostering an environment where team members feel valued and motivated to contribute their best ideas. By actively listening and encouraging open communication, I create a space where creativity can thrive. I also prioritize mentorship, guiding my team to grow both professionally and personally.
I contribute to the growth and development of the interior design industry by staying at the forefront of emerging trends and technologies. I actively participate in industry conferences, collaborate with other professionals, and share knowledge through workshops or social media platforms. Additionally, I mentor young designers, helping them navigate the industry while encouraging innovative thinking and sustainable design practices.
How do you see the role of technology evolving in the field of interior design?
Technology is rapidly transforming the field of interior design, making it more efficient, interactive, and personalized. Here are some key ways it’s evolving:
Virtual and Augmented Reality: Designers are increasingly using VR and AR to create immersive 3D walkthroughs, allowing clients to visualize spaces before they’re built or renovated. This enhances decision-making and reduces the risk of dissatisfaction.
AI-Powered Design Tools: AI tools can now suggest colour schemes, furniture arrangements, and decor styles based on user preferences. They can also optimize layouts for better functionality and aesthetics.
3D Printing and Customization: 3D printing enables designers to create bespoke furniture and decor elements, offering high levels of customization and faster prototyping.
Smart Home Integration: With the rise of IoT, interior designers are incorporating smart devices seamlessly into spaces, enhancing convenience, energy efficiency, and security.
Sustainable Design Solutions: Technology is aiding sustainable interior design by optimizing material usage, energy consumption, and waste reduction through advanced modelling and simulation tools.
Online Collaboration and E-Design: Platforms for virtual consultations and collaborative tools are enabling designers to work with clients remotely, expanding their reach and flexibility.
Data-Driven Decisions: Big data analytics help designers understand trends, customer preferences, and the impact of different design choices, leading to more informed decisions.
Overall, technology is not only streamlining the design process but also enabling more innovative, sustainable, and client-centric designs.
How do you incorporate the principles of Vastu Shastra into your design projects while maintaining contemporary aesthetics?
Incorporating Vastu Shastra principles into contemporary interior design requires a balanced approach that respects traditional guidelines while maintaining modern aesthetics can be achieved in the following ways:
Space Planning and Layout: Vastu emphasizes directional alignments, like placing the kitchen in the southeast and the main bedroom in the southwest. These placements can be maintained without compromising modern functionality by designing open floor plans that naturally flow into these zones.
Natural Light and Ventilation: Vastu advocates for ample natural light and good ventilation, which align with contemporary design trends for airy, bright spaces. Large windows, skylights, and open spaces can achieve this while maintaining a modern look.
Colour Schemes: According to Vastu, colours influence energy. For example, blues and greens are recommended in the northeast for tranquillity. These can be incorporated through accent walls, modern decor, or subtle furnishings, ensuring they complement the overall aesthetic.
Furniture Placement: Vastu suggests strategic furniture placements, like keeping heavy furniture in the southwest. This can be integrated with modern minimalistic design by opting for sleek, low-profile furniture that doesn’t overwhelm the space.
Materials and Elements: Using natural materials like wood, stone, and metals aligns with Vastu’s emphasis on natural elements and suits contemporary design’s love for earthy, organic finishes.
Decor and Accessories: Vastu-friendly decor like mirrors (placed in the north or east), plants, or water features can be designed in minimalist, modern styles to maintain a contemporary look.
Subtle Symbolism: Instead of traditional religious symbols, abstract art or geometric patterns inspired by Vastu can be used to symbolize positivity and harmony.
This approach ensures that the space is Vastu-compliant while looking chic and modern.
How has digitalization impacted the interior design industry? How do you incorporate social media and other digital platforms into your processes?
Digitalization has significantly transformed the interior design industry, influencing everything from client interactions to project execution in the following ways:
Enhanced Visualization and Design Tools: Advanced software like AutoCAD, SketchUp, and VR/AR applications allow designers to create realistic 3D models and virtual walkthroughs, helping clients visualize the final outcome before construction begins.
Inspiration and Trend Forecasting: Social media platforms like Instagram, Pinterest, and Houzz have become go-to sources for design inspiration and trend analysis. Designers can easily showcase their portfolios and keep up with global design trends.
Client Collaboration and Communication: Digital platforms enable seamless communication and collaboration with clients, even remotely. Tools like Zoom, Slack, and project management software streamline discussions, feedback, and approvals.
E-Design Services: Digitalization has made it possible to offer e-design services, allowing designers to work with clients anywhere in the world, providing consultations, mood boards, and layouts online.
Material Selection and Sourcing: Online catalogues and virtual showrooms have made it easier to source furniture, materials, and decor. Augmented reality apps even allow clients to see how products would look in their space before purchasing.
Marketing and Brand Building: Social media and digital marketing have become powerful tools for brand building. Designers can reach wider audiences through Instagram reels, Pinterest boards, YouTube tutorials, and blogs. Influencer collaborations and client testimonials also help build credibility.
Client Reviews and Feedback: Digital platforms facilitate transparent client feedback and reviews, which play a crucial role in building trust and attracting new clients.
Automation and Efficiency: Digital tools automate repetitive tasks like budget management, invoicing, and scheduling, allowing designers to focus more on creativity and client engagement.
What would you advise the budding interior designers?
My advice to budding interior designers is simple yet powerful: “Never stop learning.” I emphasize the importance of staying updated with industry trends, understanding the latest materials and technologies, and continuously improving one’s skill set. I also advise young designers to start small and build a reputation through consistent, high-quality work.
Networking, listening to clients, and building strong relationships are key to success in this industry. Building trust with clients and understanding their needs is essential to delivering successful projects. Additionally, aspiring designers should embrace the art of patience, taking the time to understand each project’s requirements and delivering designs that exceed expectations.
Where are you headed in the next five years, and what are the impacts you strive to create through your future goals?
Looking ahead, My Signature Store is poised for continued growth and success. I have set ambitious goals for the next five years, focusing on the integration of new technologies, sustainable design practices, and creating spaces that prioritize the well-being of occupants.
We aim to incorporate cutting-edge technologies such as virtual reality (VR), augmented reality (AR), and 3D printing into the design process. These innovations will allow clients to experience and interact with designs in a more immersive and realistic way, enhancing the overall experience and improving decision-making.
Sustainability will remain a core focus of the company’s future projects. I envision creating eco-friendlier, energy-efficient spaces and promoting the use of renewable materials. My Signature Store is committed to being a leader in sustainable design, setting new industry standards for environmentally responsible practices.
An Award-Winning Industry Stalwart
Dr. Satinder is a powerhouse of talent and has multiple accolades and accomplishments. She has received numerous awards in interior design at the national and international levels. Dr. Satinder has been honoured as,
“IAWA Super Achiever’s Excellence Award,” 2024.
“The Atmanirbhar-Face of the Year Award,” 2023.
“The SDP World Business Excellence Award,” 2023, and
“IAWA Precious Gems of India,” 2023.
“Bharat Excellence Award and the Leading Educationist of India Award” in 2022.
“Global Personalities of Asia Award” in 2022.
“The Most Enterprising Women of the World” 2021 by Blissful Queens,
“The Most Enterprising Women of the World,” 2021 by SDP Women Achievers Award, and
“The International Iconic Women of the World” by SDP International Iconic Women Award.