Dhruv Garg: Building India’s Quality-First Mobile Accessories
Leading TAV in designing, manufacturing, and delivering durable, India-focused tech products!
The sound of a screwdriver twisting into plastic, tiny screws rolling across the floor, and the thrill of seeing a gadget come apart; these were Dhruv Garg’s childhood playgrounds. While other kids collected toys, he collected questions: How does this work? Why does it fail? That hands-on curiosity became the lens through which he would see the world.
It was that same curiosity that formed his journey as a second-generation entrepreneur. After completing his post-graduation, Dhruv could have joined an established company, but he wanted to build something of his own. Mobile accessories were expanding fast, yet most products did not fully meet the demands of Indian users while maintaining global-quality standards. He saw a gap and, more importantly, a challenge worth solving.
That challenge became TAV, the company he co-founded and now leads. From product design to operations and customer partnerships, Dhruv carries the same attention to detail he learned on factory floors. Every accessory is tested, molded, and refined to ensure it delivers both durability and practicality for Indian consumers. The company’s growth has been steady, driven not by flashy marketing but by consistent quality and responsiveness to real-world needs.
For Dhruv, TAV is a reflection of his approach to life. Understanding how things work, respecting the process, and focusing on people have guided every decision. What began as childhood curiosity evolved into a company that connects innovation with everyday life, showing that thoughtful design and careful execution can make a tangible difference in the market.
Dhruv’s journey is proof that when passion meets purpose, even small observations from childhood can grow into ventures that cultivate an industry. From dismantling gadgets in his room to building a homegrown brand setting benchmarks in mobile accessories, his story is one of vision, dedication, and a belief in solving problems the right way.
Let us learn more about his journey:
Defining the Vision in Manufacturing
In the early stages, the company experienced the challenges of import dependence, including minimum order quantities that did not align with Indian market realities, extended lead times, advance payment requirements, and unpredictable quality.
A pivotal moment occurred when the team demonstrated the ability to scale India-made products at volume while maintaining consistent quality. This achievement built confidence, which grew as production lines and throughput expanded. Today, the organization is recognized within the ecosystem for its capabilities in data cables, PCBA, and allied accessories, continuously raising standards through rigorous testing and disciplined processes.
Filling the Gap in Mobile Accessories and Gadgets
The company aimed to eliminate the classic sourcing challenges such as trust deficits, rigid minimum order quantities, cash lock-ups, erratic schedules, and inconsistent quality.
TAV’s approach focused on transparent costs, reliable timelines, accessible MOQs, and designs suited for India. As domestic demand matured, the mission evolved into leading ODM and OEM solutions across USB data cables, earphones, speakers, and PCBs, all customized for Indian usage conditions and rigorously tested.
Building Trust Through Principles
Dhruv believes that a company’s personal code serves as its operating system:
- Transparency—on costing, timelines, and constraints
- Customer-first—solve, do not deflect
- Zero compromise on quality—spec adherence over shortcuts
- Own the miss—if there is an issue, fix it fast and learn
- Share efficiencies—when input costs fall, pass it on
- Stay close—founder-level touchpoints with key accounts
He emphasizes that while these practices appear simple, compounding them over time creates trust that cannot be bought.
Balancing Innovation, Cost, and Quality in Consumer Electronics
Dhruv explained that the company carefully scans global product launches and selects only those with real adoption potential in India. Each product undergoes India-specific optimization, considering durability for local climate and usage, supply-chain resilience, and serviceability.
Cost efficiency is achieved through scale, line balancing, yield improvement, and backward integration, without compromising quality. The Noida plants are equipped with modern machinery and follow a rigorous R&D and testing discipline, ensuring that quality remains a priority while costs reduce as production volume increases.
Learning Drives Digital Clarity in Manufacturing
In a crowded OEM world, clarity holds the greatest value. TAV uses digital channels to share capabilities, laboratory results, and reliability stories instead of merely listing prices.
Thoughtful content, such as process walk-throughs, quality assurance insights, and case studies, enables brands and D2C founders to evaluate TAV efficiently. This approach accelerates sales cycles and ensures alignment of expectations before purchase orders are issued.
Dhruv emphasizes that the commitment to continuous learning has shaped this approach, blending traditional manufacturing expertise with digital marketing strategies to thrive in a digital-first environment.
Transforming Manufacturing Through Data-Driven Action
Certifications and training provide valuable tools, yet their practical application in manufacturing occurs rarely. At TAV, a measurable impact emerged when a client’s cable SKU underwent a complete revamp.
Transparent test dashboards were introduced, displaying pull strength, bend life, and resistance, while line-level CAPA closures appeared in near-real time. The outcome included a reduction in returns, an increase in reorder frequency, and the unlocking of a multi-SKU mandate from the same brand. This experience demonstrated that trust grows faster through data-backed storytelling than through mere claims.
Acknowledging the Dual Role of Maker and Strategist
Dhruv approaches marketing and branding with a hands-on mindset rather than delegating it. Two driving factors define this choice.
First, speed; the market moves too fast for silos.
Second, signal versus noise, OEM claims surround the industry, and genuine operators must present their engineering perspective.
By directly engaging with both product and messaging, he ensures communication focuses on outcomes: yield, lifespan, defect rates, total landed cost, and on-time delivery.
Choosing Focus Over Temptation
Resisting the temptation to launch a consumer brand presented the hardest personal decision for Dhruv as a co-founder.
While the economics and excitement of such a venture appeared compelling, he guided the company to remain the backbone for multiple brands rather than compete with them. This choice refined the organization’s emphasis on process excellence, confidentiality, and a partnership mindset, earning clients’ trust with strategic roadmaps and forecasts.
The Evolution of Influence
In the early days, influence represented the ability to convince, showing that Make-in-India products could compete with imports in both quality and cost. Over time, influence has come to mean enabling; supporting brands in derisking supply chains, co-designing SKUs suited to Indian realities, and localizing value creation.
The focus has shifted from seeking the spotlight to building ecosystem strength through vendor development, skill training, and creating repeatable best practices that others can adopt. The visible push into ODM and OEM leadership, alongside R&D-led testing, exemplifies this transformation.
Building Resilience in a Competitive Environment
Dhruv believes that operational transparency forms the foundation of resilience. When a line misses yield, the entire team observes the same dashboard, ensuring clarity and shared understanding. Rapid root cause analyses are conducted, solutions are celebrated, and lessons are shared openly across all shifts.
The organizational culture encourages problem-solving and ownership rather than reactive theatrics. On a personal level, Dhruv maintains grounding through routine practices such as factory walks, reviewing daily metrics, and engaging in customer calls, which focus attention on actionable inputs instead of headlines.
Power of AI in Transforming Operations and Marketing
On the shop floor, computer vision and predictive quality identify failure modes before they appear, while MES combined with analytics continues to increase yields and reduce downtime.
In go-to-market strategies, AI-assisted content transforms technical specifications into decision-ready narratives for brand teams. The convergence of smart factories generating smart stories compresses cycles from research and development to purchase order. Industry observations already indicate accelerated adoption in TMT, and this momentum is visible in devices and accessories.
Discipline Defines Leadership – In His Words
That discipline beats drama. We built TAV by showing up for the tough stuff, process audits, boring checklists, hundreds of micro-improvements that customers never see but always feel.
If there’s one takeaway, it’s this: Indian manufacturing wins when we obsess over reliability, respect partners’ capital, and keep learning; every day, every shift.
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