Technology is shaping global development at an unprecedented pace. Among the innovators leading this shift are those tackling real-world challenges like labor shortages, rising expectations for operational agility, and the demand for systems that respond intelligently and promptly. These concerns are especially pressing in regions moving toward economic diversification, where progress must respect local values while meeting modern demands.
One standout personality in this field is Dr. Elie Metri, who is a prominent leader in intelligent automation. As Founding Partner and CEO of QSS AI and Robotics, Dr. Metri has identified pressing gaps and taken action, creating solutions that bring together practical robotics and real-life usage. Under his guidance, QSS has become a key player in Saudi Arabia’s tech sector, building scalable AI-based robotic systems that align with the country’s development goals and cultural environment.
One notable example: a humanoid robot in traditional Saudi clothing, fluent in Arabic and English, joining cultural celebrations and interacting with attendees at high-profile tech events. Far from fiction, this is the result of QSS AI and Robotics’ unique approach, combining technological strength with cultural insight to develop products that connect with both regional and global audiences.
Dr. Metri’s work highlights how vision and persistence can lead to tangible progress. Through QSS, he’s creating systems that reflect both modern functionality and cultural understanding. They also demonstrate how tech can grow from within a community instead of being imposed from the outside.
The Visionary Behind the Machines
Early Life and Education
Dr. Metri is a highly accomplished leader with a strong academic foundation and a global perspective. He holds a Doctoral Degree in Business Administration and Management from the European International University in France, along with a Master’s degree in Computer and Communication Engineering.
This unique combination of technical expertise and business acumen has played a key role in shaping his forward-thinking leadership style. His ability to speak Arabic, French, and English fluently allows him to communicate effectively across diverse regions and cultures, making him a strong presence in international business arenas.
Dr. Metri has built an impressive career marked by innovation, leadership, and global recognition. As the CEO and Executive Board Member of QSS AI and Robotics, he has played a key role in positioning the company as a pioneer in local-house robot manufacturing, helping shape the future of intelligent automation in the region. He also serves as the CEO and Executive Board Member of Volt Charge, where he leads Saudi Arabia’s first electric vehicle charger factory. His work here directly supports the Kingdom’s vision for a greener, more sustainable energy future.
Apart from his corporate leadership roles, Dr. Metri is also active on the international stage. As the Middle East Ambassador, he represents the region in globally respected forums such as the United Nations ITU for Robotics & AI, Sophia Antipolis, and the World AI Cannes Festival. Here, he is helping to bridge the gap between regional innovation and global collaboration. In addition, he is a Council Member on the Advisory Board of the Forbes Business Council, where he shares his expertise on digital transformation, entrepreneurship, and the evolving role of technology in business.
Personal Philosophy
Guided by the motto “Dream big, act boldly, stay resilient,” Dr. Elie Metri leads with a strong sense of purpose and vision. His leadership style is rooted in collaboration, strategic foresight, and the ability to face challenges with resilience.
At the heart of his approach is a deep belief in “Innovation for a better tomorrow” – a principle that drives his commitment to developing homegrown talent and creating sustainable, future-ready technologies. Through every initiative, Dr. Metri strives to build advanced systems along with a stronger, more self-reliant innovation ecosystem that empowers communities and supports long-term progress.
QSS AI and Robotics: Pioneering Technological Advancements
QSS AI and Robotics is headquartered in Riyadh, Saudi Arabia. The company is heading the nation’s technological revolution. It specializes in developing advanced humanoid robots and AI software, contributing significantly to Saudi Vision 2030’s goals of innovation and diversification.
Flagship Projects
- Sara: The first Saudi-made humanoid robot, Sara, is designed to reflect the nation’s cultural values. She is bilingual, speaking both Arabic and English, and is programmed to avoid sensitive topics, aligning with local norms. Sara has been showcased at events like LEAP23 and even performed on “Arab’s Got Talent,” demonstrating her capabilities to a broad audience.
- Mohammad: As the first male humanoid robot crafted in Saudi Arabia, Mohammad represents another milestone in the country’s robotics journey. He embodies the same blend of technological prowess and cultural sensitivity as Sara.
- Mosaed: An industrial humanoid robot designed for various applications, further showcasing QSS’s versatility in robotics.
- Autonomous Modular Robot: A Saudi-made robot emphasizing adaptability and modularity, suitable for diverse tasks and industries.
Aligning with Saudi Vision 2030
As mentioned above, Dr. Metri’s innovations are deeply aligned with Saudi Vision 2030. This means it seeks to diversify the Kingdom’s economy through technology and knowledge-based industries. By developing the first Saudi-made humanoid robots and establishing local EV charger production, he champions homegrown innovation.
His focus on culturally integrated AI also supports the national aim of preserving identity while advancing digitally. Through QSS AI and Robotics, Dr. Metri exemplifies how visionary leadership and strategic action can accelerate the Kingdom’s growth into a global tech powerhouse.
Cultural Integration in Technology
One of the most distinctive aspects of Dr. Metri’s work is his ability to blend cultural sensitivity with technological innovation. He understands that for technology to truly serve a community, it must reflect its values and social norms.
A prime example of this is Sara, the humanoid robot developed under his leadership. From her design to her programming, every detail has been thoughtfully crafted to align with Saudi cultural expectations. By intentionally steering clear of sensitive subjects such as politics and sexuality, Sara is positioned as a respectful and relatable presence and one that feels familiar and appropriate within public and professional settings. This thoughtful approach not only enhances user trust but also ensures the technology’s broader acceptance and meaningful impact in the region.
Media Recognition and Public Engagement
Dr. Metri’s groundbreaking innovations have captured widespread media attention, both regionally and internationally. Sara, the culturally intelligent humanoid robot developed under his leadership, has been at the center of this spotlight.
Business Insider praised Sara for her thoughtful integration of cultural values and advanced technology, recognizing her as a symbol of purposeful innovation. Al Arabiya featured her impressive interactive capabilities during the LEAP23 conference, where she engaged seamlessly with attendees, demonstrating the future of AI-powered human interaction in Saudi Arabia. Tech Times explored the design decisions that make Sara uniquely reflective of Saudi values, emphasizing the importance of cultural alignment in tech adoption.
Further elevating her public presence, Sara made a memorable appearance on “Arab’s Got Talent,” captivating audiences and showcasing the creative and technological potential of Saudi-made robotics on a global entertainment platform. Through these achievements, Dr. Metri continues to redefine what innovation looks like in the Middle East, which is inherently rooted in culture yet ready for the world.
Awards and Accolades
Dr. Metri’s contributions have been recognized through various awards:
- Top 100 Young World CEOs: Awarded by The World CEO Ranking in September 2020.
- Silver Business Trust Certificate: Issued by Worldcob Trust Seal in January 2020.
- The BIZZ Award 2020: For business excellence in the EMENA region.
- Entrepreneur of Tomorrow: Conferred by The American University of Lebanon in June 2016.
Nurturing the Next Generation
Outside the labs and boardrooms, Dr. Metri is deeply committed to knowledge-sharing and talent development. He recognizes that sustainable innovation doesn’t just come from advanced machines but rather it’s built on human potential.
He is on university panels and is continually visiting global tech summits. At all these events, Dr. Metri frequently speaks about AI ethics, digital transformation, and entrepreneurial leadership. As a public speaker for the United Nations ITU and an ambassador for multiple tech forums, he’s not only influencing corporate strategy but also inspiring students, startups, and professionals across the Middle East and beyond.
He believes in empowering the youth to innovate within their cultural context, encouraging them to not just consume technology but create it fearlessly and with purpose. Under his leadership, QSS AI and Robotics offers internships, workshops, and collaborative R&D projects that provide hands-on exposure to robotics and AI development.
This mission to mentor isn’t just an extension of his work, but more than that, it’s central to his vision. As he often puts it, “Innovation becomes meaningful only when it uplifts people.”
Stepping into the Future
Looking ahead, Dr. Elie Metri envisions QSS AI and Robotics keeping pace with global trends by actively shaping the future of robotics and artificial intelligence. With a strong foundation rooted in Saudi Arabia’s vision for innovation and self-reliance, the company is poised to scale its impact far beyond regional borders.
Dr. Metri remains deeply committed to fostering a culture of innovation, nurturing local talent, and developing technologies that are both globally competitive and culturally relevant. Under his leadership, QSS is on a clear path to becoming a global leader in the robotics industry by bridging tradition and technology and setting new standards for what intelligent, ethical innovation can achieve.