Dr. Ignacio Bonasa: Leadership with a Soul​

Reshaping leadership by bringing conscience and compassion back into the heart of politics!

In an era where leadership has become overshadowed by noise, power often supersedes purpose, and politics drifts away from humanity, a new voice rises: that of Dr. Ignacio Bonasa, a visionary leader who has chosen to bring the soul back into institutions.

Through the creation of the Latin American Leaders Parliament, Dr. Bonasa has redefined influence, transforming it into a force guided by ethics, empathy, and consciousness. His project doesn’t legislate laws; it cultivates values. It doesn’t seek privileges, it builds purpose.

​He calls it “The Lobby with Soul,” a space where diplomacy meets conscience, where dialogue replaces division, and where influence is measured not by power, but by impact. At a time when the world needs more humanity and less hierarchy, Bonasa’s Parliament stands as a beacon of leadership with soul, purpose, and compassion.

Origin of the Parliament

It was born from a simple but powerful need: to reconcile leadership with humanity.

Dr. Ignacio felt the world needed a space where leaders could dialogue without ego, collaborate without interest, and serve without expectation. The Parliament did not emerge from politics; it emerged from purpose. It is a response to the fragmentation of time, a call to unity, ethics, and hope.

Meaning Behind the Name

The philosophy behind “The Lobby with Soul” rests on a deep belief that influence should arise from values rather than personal interests.

According to Dr. Ignacio, traditional lobbies often pursue power, whereas his vision seeks to create human impact. His approach does not involve pressure but rather inspiration, nor does it revolve around negotiating advantages, but rather upholding ethical commitments. For him, true leadership never imposes; it uplifts.

Difference from Other Bodies

Its difference lies in the soul. It does not work for politics; it works through humanity. The Parliament gathers leaders from education, business, art, sustainability, diplomacy, and science, united by one conviction: that cooperation and conscience can transform the world.

Parliament’s Long-Term Vision

Dr. Ignacio sees the Parliament becoming a global ecosystem of soulful leadership, with regional hubs promoting concrete projects in wellbeing, education, culture, sustainability, and innovation. He dreams of seeing “Parliaments of the Soul” across Latin America, spaces where dialogue becomes the new power, and service becomes the new form of governance.

Structure of the Parliament

The Parliament is organized into specialized commissions that focus on essential areas such as culture, education, wellbeing, sustainability, innovation, and diplomacy. Each leader brings a combination of expertise, empathy, and experience to their role. The Parliament follows a principle that guides all its actions: decisions are made with the heart, and execution is carried out with the head.

Importance of Culture

Culture forms the backbone of societies, acting as the soul of nations and the bridge that connects people. In this leadership model, art serves as a tool of diplomacy, where each artistic expression represents an act of peace. Through culture, individuals learn empathy, and empathy emerges as the highest form of intelligence.

How Members Are Chosen

Members of the Parliament are selected through coherence and commitment. The process seeks authentic leaders, individuals who radiate purpose rather than pursue visibility.

According to Dr. Ignacio, entry into the Parliament is guided by the heart rather than hierarchy. Being part of this Parliament represents a moral responsibility rather than a privilege.

Main Leadership Challenge

The greatest challenge in leading a movement lies in maintaining the purity of purpose. In a world crowded with agendas, staying true to an ethical and soulful vision demands courage, humility, and resilience. Dr. Ignacio emphasizes that when the intention remains genuine, the direction becomes clear.

Interaction with Global Diplomacy

Dr. Ignacio explains that the approach focuses on building what he calls emotional diplomacy, creating a bridge between institutions and people.

The Parliament collaborates with governments, universities, and international organizations to encourage dialogue rooted in respect, sustainability, and wellbeing. This form of diplomacy emphasizes purpose rather than mere protocol, aiming to foster meaningful and impactful international engagement.

Youth Participation

Youth hold a fundamental position in this initiative. They respond to examples rather than speeches. Through the Ambassadors of the Soul program, Dr. Ignacio trains new generations in ethical leadership, creativity, wellbeing, and service. These young individuals represent both the present and the future of transformative change.

Definition of Leadership with Soul

Leadership with soul is the art of leading with authenticity, empathy, and purpose. It is where intelligence meets sensitivity. Dr. Ignacio believes a leader with soul does not seek followers; they awaken other leaders. Leadership with soul transforms success into significance.

Impact in Latin America

The hope for the Parliament is to ignite a wave of human-centered leadership that transforms organizations, governments, and educational systems. Latin America has talent, creativity, and heart; it simply needs to reconnect with its emotional identity. For Dr. Ignacio, the region’s strength lies in its collective soul.

Ways to Get Involved

Participation in the Parliament can occur through international calls or by presenting initiatives that align with its goals. Dr. Ignacio stresses that any leader from business, culture, academia, or social development who wishes to serve from the soul can join. In this environment, no one competes, and everyone collaborates.

Core Values of the Parliament

Integrity, empathy, transparency, respect, gratitude, cooperation, and sustainability form the core of the Parliament of Latin American Leaders. Dr. Ignacio underscores that these words are not merely written on paper; they shape the architecture of daily work. He believes that without values, leadership cannot exist, and without ethical leadership, the future cannot be secured.

Message to Leaders

In his own words – “To remember that leadership is an act of love with consequences. Every decision leaves a mark; every word can heal or harm. The world doesn’t need more power; it needs more consciousness. When leaders master their ego, they can truly serve humanity.”

The Latin American Leaders Parliament is not just an institution; it’s a movement of consciousness. It represents the new diplomacy, one that builds bridges, not walls; one that elevates humanity, not hierarchies.
The future will not belong to those who dominate, but to those who inspire with purpose and build with compassion.

That is what Dr. Ignacio Bonasa calls, with conviction and clarity, “The Lobby with Soul.”