Hall of Fame
Only a select few rise to the level where their influence reshapes entire industries. The Prime Today Hall of Fame is reserved for leaders who refuse to settle for average and whose impact forces markets to take notice.
This is not a club for the comfortable or the complacent. It is a spotlight on those who break barriers, redefine standards, and set the pace for others to follow. If your leadership moves boards, drives profits, or disrupts the status quo, this is your stage.
Step up. Be recognized. Join the ranks of the extraordinary.

Jordan Meinster, founder and CEO of PickUp USA Fitness
Jordan Meinster, founder and CEO of PickUp USA Fitness, transformed casual adult basketball into a structured, officiated experience under his “SERR” leadership model (Strategy, Engineer, Recruit, Resources)
From his first Irwindale gym in 2011, he scaled a franchise system offering refereed pickup games, youth development leagues, and fitness amenities over multiple U.S. states.
His approach emphasizes community, operational clarity, and tech-driven efficiency creating a “better way to play” that resonates with both youth and adult athletes.
Jordan’s leadership turned a simple idea organizing pickup basketball into a successful franchise model that balances passion, structure, and sustainable growth alike.
Jordan Meinster, founder and CEO of PickUp USA Fitness
Jordan Meinster, founder and CEO of PickUp USA Fitness, transformed casual adult basketball into a structured, officiated experience under his “SERR” leadership model (Strategy, Engineer, Recruit, Resources)
From his first Irwindale gym in 2011, he scaled a franchise system offering refereed pickup games, youth development leagues, and fitness amenities over multiple U.S. states.
His approach emphasizes community, operational clarity, and tech-driven efficiency creating a “better way to play” that resonates with both youth and adult athletes.
Jordan’s leadership turned a simple idea organizing pickup basketball into a successful franchise model that balances passion, structure, and sustainable growth alike.